Google is planning to overhaul its backlinks algorithm, which was used for years to determine the authority of a link.
The company revealed the changes during its quarterly earnings call on Thursday, describing the changes as a major step forward.
“The [Google] algorithm will no longer use backlinks to rank links,” Google said.
“Instead, Google will now rank links by their quality.
As a result, we believe the quality of a new link is more closely tied to its value.””
In the future, Google is expected to continue using backlinks as a ranking tool for pages, so that content owners can use them as a source of information,” Google added.
It’s unclear how the new system will affect Google Search, which relies heavily on the algorithm.
Google Search has been plagued by a massive surge in spam and phishing attacks, which are designed to trick users into clicking on links in hopes of receiving free services.
Google is also considering a new method for determining the credibility of links, which would involve looking at the number of times a link has been linked to.
Google has been working to improve the way its links are ranked and determine whether they’re trustworthy.